red cross

Slacktivism

I don't like to read magazines.  I only notice my failure to do so because Michelle reads a dozen or more magazines a month - mostly financial, business, home decor and food zines.  The one magazine I have come to love though, is Fast Company - a magazine for young entrepreneurs and business people.

There was a great article in Fast Company recently on the issue of slacktivism.  A term coined for my generations response to social needs, that matches the equation: Slacker + Activism.  Basically the author slams millennials for our slacker-ish response to changing the world today.  We have gotten used to brands, organizations and the world making it really easy for us to respond.  Things like ...